Project Objective
To engage and capture strengths, weaknesses, opportunities, and threats for active travel in Saskatoon and support the creation of a marketing and communications campaign.
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- Date: 2019
- City: Saskatoon, Canada
- Partners: Copenhagenize
- Client: City of Saskatoon
Saskatoon is poised to grow to half a million residents in the coming decades, increasing the demand for everyday travel. Building on the City’s all ages and abilities focused active transportation plan, there is a need to publicly communicate a shift away from auto-dominated streets towards a growing cycling and walking culture.
Growing active transportation is not just about a robust transportation network, it takes messaging that communicates the appeal, functionality, simplicity, and safety of bicycling and walking.
8 80 Cities worked with Copenhagenize to facilitate a broad public engagement campaign that strove to capture what would encourage Saskatooners to ride a bike or walk in the city. The engagement took an equitable approach to engage people of all ages and abilities.
